Why Traffic Management Companies Must Display Their Name on Road Signs
- Beaumont TM
- Oct 12
- 2 min read
When driving through roadworks or temporary traffic management setups, you might have noticed that most signs have the name of the traffic management company displayed on the back. This isn’t just a branding exercise — it’s a legal and safety requirement that plays a vital role in accountability, communication, and public safety.
The Legal Requirement
Under Chapter 8 of the Traffic Signs Manual and the Safety at Street Works and Road Works – A Code of Practice, any organisation placing temporary traffic management equipment on the highway must be identifiable. The company name (or trading name) must be clearly displayed on the reverse of temporary traffic signs, barriers, and other control equipment deployed on site.
This ensures that if an issue arises — such as a fallen sign, missing cones, or damaged equipment — highway authorities, emergency services, or members of the public know who to contact. It also allows clients, such as local councils and principal contractors, to identify who is responsible for a given setup, especially when multiple contractors are working in the same area.
Accountability and Safety
Displaying the company name isn’t just about compliance; it’s about professionalism and safety. If a sign is incorrectly positioned or a lane closure isn’t implemented according to plan, authorities can quickly trace the responsible company to take corrective action. This traceability helps to prevent confusion, minimise delays, and maintain safe road conditions for both road users and workers.
For reputable companies like ours, displaying a name on every deployed sign reinforces confidence in the standard of work being carried out and demonstrates a commitment to full compliance and transparency.
Identifying Equipment by Colour and Design
Beyond signage, many traffic management companies use distinctive colours and markings on their equipment for easy identification. You might notice differences such as:
Cone bases – varying colours and company initials imprinted to signify company ownership.
Sandbags – specific colours or tags identifying who deployed them.
Sign frames – painted or labelled to match a company’s colour scheme.
These small details make it easier for site inspectors, clients, and fellow contractors to identify whose equipment is in use, particularly when multiple setups overlap. It also helps companies maintain stock control and prevent loss or theft of valuable equipment.
A Sign of Professionalism
Ultimately, displaying your company name on deployed traffic management equipment isn’t just about meeting a legal standard — it’s about demonstrating responsibility, pride, and professionalism in the work you do. It reassures road users that the site is being managed by a competent, compliant company that takes safety and accountability seriously.
Contact us to discuss your next project.
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